What do you do to make people remember things? You only have to look at the rituals in your day-to-day to see how … Read more. It starts with quality content that is authoritative, useful, and better designed. Use this same header in all issues of your newsletter or ezine. And as shown by the above tips, online branding is not hard to do.
Of course branding also applies to web design. In the case of a personal blog, branding will help set you apart and make your site memorable.
The choice of a good color palette is very important in branding. For example, the color red may actually increase blood pressure, pulse and respiration. Other colors carry different associations and effects. Green symbolizes nature, environment, profit, money and health. When picking a color for your brand, research its effects and associations to see if it is an appropriate fit for the type of things your brand represents.
Various shades of teal are used around their website, from background colors to headings and links:. Does your brand have character? Infusing your brand with a little personality can help you define what it stands for. Is the brand all about stability and safety so that your customers can be sure to rely on you? Is the brand fun and down to earth? Anthropomorphism is the attribution of human qualities and characteristics to other things, like animals or objects.
Infusing your brand with anthropomorphic elements is a good way to give it character. The program it represents is a file browser, but by giving it human characteristics the designers give it a soul.
Another great example is the Outlaw Design blog which sticks to a strong Wild West theme throughout the design with a unique mix of wooden textures and flat illustrations, branding itself very effectively:. They may all look a little different, but are still instantly recognizable:. Emotion is another factor to consider when building your brand. What feelings and emotions do you want people to experience when they visit your site? What sort of things do you want them to associate with your brand?
Studio 7 Designs uses vibrant colors and beautiful imagery to create a rich and exciting brand, which is very important for a design agency:. To build a successful brand you need to make it memorable. What do you do to make people remember things? Keep consistent colors, visuals and typography throughout to ensure your website projects a uniform image.
Skype consistently integrate several branding elements throughout all of their marketing media, which include the color palette with a dominant blue, white 2D clouds with illustrations sitting on top of them and multicolored rainbows:.
Consistent visuals and layout allows you to reuse more of your content , be it stylesheets or images. But position is only one element — size is also important.
Ensure your logo is big enough to be the second or third thing that people will notice when they arrive on your site. UX Booth has a nice, large logo in the top left area of the page, which is one of the first things that you notice when you arrive at the site:. You need to put out the best content to help you get more visitors and make them come back to your website for more.
But what is quality content? The search engine Bing offers several clues as to what constitutes quality content, and it entails asking:. Google defines quality content similarly, and offers these questions to webmasters to help them craft quality content. Repetition is important in branding. In fact, experts say that customers need to see your brand at least 21 times before they can recall your business. Customers need to see your business often and the experience consistent to help them remember your business.
To help brand your website, keep all of your design elements such as colors and font the same from page to page. Most importantly, display your logo at the top of each page, consistently throughout your Web site. Web audiences know what Google represents or what Amazon does — their audiences know their purpose, and what these sites can offer them. It is important that your website communicate and demonstrate your unique selling proposition — the elements that help separate your website from everyone else.
Make it clear to your web visitors what you offer and what makes you different from other websites. Add in your tagline to help visitors remember what your website is all about. The core of branding is the quality of your online service and the experience that you offer them when dealing with your website. How easy is it to use your website? How easy is it to reach you when they need to speak to a person directly? How fast do you answer their emails?
What is the quality of products and services that you offer? How much can Google and other search engines detect about your efforts to create a strong brand? One way is through links. To develop a strong brand online, your website needs to be talked about in news and media sites, blogs, industry websites and other quality publications. Links are essential, although unlinked mentions can also work if you already have a strong brand.
Your website needs to have higher-than-average mentions in social media. Consistency of the mentions is also important — the name of your business as well as contact information in various directories including Google Places. Use your mailing list to push your domain name and slogan consisting of your Unique Selling Proposition. If you have a newsletter or ezine, create a header that contains your domain name and your slogan.
Use this same header in all issues of your newsletter or ezine. Use your domain name as your brand. Put it on all of your stationary letter heads, business cards, post cards, statements, etc. Implement your USP into your signature file, so with every email you send visitors will be further exposed to your brand. Check out the help file of your email software for more on setting up sig files. If you have online forms for visitors to contact you, request more information, subscribe to your newsletter etc.
This is an excellent place to position your logo and slogan. Keep it plain and simple.
Management | UIW | [email protected] North America, Australia, Asia, & South America Booking | Andrew Ellis | [email protected] European Booking | Geoff Meall. Refresh your Placester website with a custom responsive design that looks great on mobile, tablet and desktop! Hosting. A great site needs a place to call home. Learn about our cloud hosting. About. The Company. Learn why BrandCo should be the agency you trust with your brand. and consistent brand that accurately represents you. It’s time. Your business's website will be many people's first impression of your company, products and services. As a result, your site represents a critical component of your brandinfg strategy: It communicates who you are, what you offer and what you promise (your brand) through its content, organization and appearance (the look and feel).